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  • Writer's pictureBeth Jennings


The ever-amazing Blood Lions team have today launched their new global campaign to engage the youth in the ongoing fight against canned hunting and cub breeding.

#YouthForLions is a movement targeting a younger generation of animal lovers who are often the people inadvertently involved in the exploitative activities, with most lion “conservation” trips aimed at students on their gap years. As most people will know, I found my trip to Ukutula Lion Park and Lodge through Real Gap – a company offering “gap year and career break travel options” so I know how important it is to get the information out there and available to the youth, as it was not made clear to me before I booked my trip.

“Young people are being conned and we want them to know what’s really happening”, said YouthForLions Campaign Driver, Amy Webster. “The reality is that volunteering, cub petting, walking with lions and all other forms of animal interaction on lion farms are contributing to canned hunting,” she said, “and what’s more, this is putting hundreds of thousands of Rand’s in the hands of these ranch owners.”

So how can you get involved?

Social media support is always the starting point and you can find the movement on:

Facebook: YouthForLions

Twitter: @YouthforLions

Instagram: @YouthForLions

There is also a ROAR OFF competition being held and everyone is invited to get involved! Simply upload your clip to social media, tagging YouthForLions, and nominate 3 friends to take part! The competition ends 15 September 2016 at 12 noon and a lucky winner will receive a Samsung Galaxy Tablet!

This movement is so exciting and I can’t wait for Claws Out to be involved. Spreading the message to a younger generation is key and the Blood Lions team are the perfect people to be doing so after the huge success of the film. Keep your eyes peeled for updates from Claws Out and be sure to keep up to date with #YouthForLions for ways to get involved!

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